The City Park Farmers Market relaunched in 2021 under the new ownership of Margo and Peter Wanberg with a focus on community, locally grown food, and transparency.
CPFM has brought on Persist to handle public relations for all four season launches (2021-2024). By highlighting the stories of producer partners and the event's focus on community building, about 30 unique placements (including digital, print, broadcast and radio) are secured each season, totaling upward of 82 million potential media impressions. Press coverage, which has included CBS4, Denver Post, Westword, Thrillist Denver and more, has been a large component of building market awareness and driving significant foot traffic.
"PR and marketing both have places in our budget, but PR has hit a demographic and reach that we don't typically have access to, with a powerful message that feels more authentic than a paid advertisement."
MARGO WANBERG
Co-Owner, City Park Farmers Market
Fast Facts
Years as a client: 4
141M+ potential media impressions
90+ unique press hits
Coverage Examples
Denverite | April 2022
Cherry Creek Lifestyle | July 2021
9News | May 2023
Denver Life Magazine | Aug 2022
iHeart Radio | May 2022
