The City Park Farmers Market relaunched in 2021 under the new ownership of Margo and Peter Wanberg with a focus on community, food access, and supporting the local food system.
CPFM has teamed with Persist on PR and influencer relations for all five seasons (2021-2025) and the launch of the new Lafayette Farmers Market in 2025.
By highlighting the stories of producer partners and the event's focus on building community, about 40 unique placements (including digital, print, broadcast and radio) are secured each season, totaling 395 million potential media impressions. Press coverage, which has included CBS4, Denver Post, Westword, Thrillist Denver and more, has been a large component of building market awareness and driving significant foot traffic.
"PR and marketing both have places in our budget, but PR has hit a demographic and reach that we don't typically have access to, with a powerful message that feels more authentic than a paid advertisement."
MARGO WANBERG
Co-Owner, City Park Farmers Market
Fast Facts
Years as a client: 5
395M potential media impressions
200 unique press hits
Coverage Examples
Westword | July 2024
Denverite | April 2022
Cherry Creek Lifestyle | July 2021
9News | May 2023
Denver Life Magazine | Aug 2022
iHeart Radio | May 2022
